Small business owners or those who have a side hustle sometimes spend hours creating the right kind of content to promote their brand or service only to be dishearten by the response. The changing news cycle, along with content consumption habits and platform-specific factors all impact how much time social media users spend online, who our content is served to, and by default, how well it performs. But with a few simple tweaks, you can increase your reach and better connect with your audience […]