How to Pick the Best Name for Your Company
If you’re about to start a company or launch a product, you might be feeling pretty intimidated by the prospect of having to name it. Here are some guidelines to consider when creating or evaluating potential names for your brand or business.
- Be strategic. Does the name you’re considering convey the intended message and evoke the right feelings? Is it able to stretch to accommodate foreseeable changes in the brand? Will it stand out when compared with the names of competitors […]
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