The businesses betting on new year’s resolutions
Get fit. Improve mental health. Make a budget. Learn a language.
New year’s resolutions provide an opportunity for brands to pitch consumers on products or services that will help them achieve their goals. Companies know there’s revenue potential, especially in membership-based models; many say the start of the new year is an important time to attract new users whom they hope will convert to long-term active paying customers.
“There are specific spikes in demand for certain products around new year because of resolutions,” says Neil Saunders, US-based managing director at GlobalData, a consulting firm […]
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