Digital transformation in business involves using new technologies like artificial intelligence and cloud computing to drive growth, streamline operations and increase competitive edge. Its impact can be seen across every industry, driven by the growth in online business and the ongoing digitization of business and society.
It has also fundamentally affected many traditional business models. These have evolved rapidly thanks to the emergence of online giants like Amazon and Google, digitally native niche players like Airbnb, Expedia and Netflix, and heavy investment by established industry leaders such as Walmart and Tesco […]