Why You Need a Customer Mission Statement if You Want a Successful Organization
Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.
Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively connecting, engaging and communicating with customers. While all of their presentations were informative, there was a singular, consistent theme throughout — it was all about us […]
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