Leaders at most modern organizations would readily agree that data is critical to today’s digital-first businesses. Maybe that’s why there are so many metaphors about data with comparisons to oil and currency—it’s even described as a lifeblood.
However, the most useful metaphor of all might be seeing data as a key. One that unlocks insights businesses can use to improve customer experience, reduce sales friction, and promote brand loyalty in a hypercompetitive landscape.
Data is so vital, you might think that the adoption of technologies and processes that can help protect, monitor, and detect possible threats—and also be able to recover it from catastrophic events—would be a priority. But according to the latest Cisco Cybersecurity Readiness Index, many companies believe they are falling woefully short of the mark […]