How We Optimize Decisions for Mutual Benefit

Summary: Researchers shed light on how human brains handle decisions that impact others, particularly when options conflict. In their study, participants engaged in tasks designed to assess their preference integration and decision-making processes for both personal and others’ benefits.

By using brain imaging techniques, the study showed that the reward system in the brain is actively involved in both tracking personal preferences and integrating the preferences of others to optimize mutual outcomes […]

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