Business

Key Takeaways Click here to view original web page at www.entrepreneur.com

Luis I. Cortes, an Entrepreneurs’ Organization (EO) member in Boston who hails from Barcelona, is a marketing executive at Red Hat (an IBM subsidiary), mentor, investor in AI companies, and co-founder of Barcelona-based Bcombinator, a business accelerator. We asked Luis to share practical ways entrepreneurs can leverage AI to thrive. After working on the…

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. Earlier this year, I attended a national marketing conference, where a bevy of speakers discussed methods for more effectively connecting, engaging and communicating…

Summary.   There are no simple rules or a checklist that can ensure your success as an entrepreneur. It’s tough to capture the nuances of running a business. But here are some tips from the founder of Le15: Click here to view original web page at www.hbr.org

If you’re about to start a company or launch a product, you might be feeling pretty intimidated by the prospect of having to name it. Here are some guidelines to consider when creating or evaluating potential names for your brand or business. Click here to view original web page at www.hbr.org

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success. Starting a small business is no easy feat. It takes dedication, passion and, above all, an entrepreneurial spirit. That entrepreneurial spirit is often what drives small business owners to build something from the ground up.…

Small business owners or those who have a side hustle sometimes spend hours creating the right kind of content to promote their brand or service only to be dishearten by the response. The changing news cycle, along with content consumption habits and platform-specific factors all impact how much time social…

Success in business flows from a myriad of factors, but a single compelling concept lies at the core, and that is the concept of trust. When it comes to trust, the external stakes are high. An Economist analysis of a well-known automotive company, financial services brand, and a handful of other corporations reported…

Recently, the new CEO of a global consumer entertainment company decided that integrating the company’s distinct brands into one digital platform was a key strategy for future growth. He asked the dozen executives leading each brand to create a plan together for how to make it a reality. The team…